Project Context
CLARENDIS was commissioned to create a landing page separate from the main Château de Taradel site, dedicated to showcasing the cultural and natural richness of the surrounding region. The goal of this page was to encourage visitors to explore not only the estate but also the region as a whole. CLARENDIS took charge of the entire project, from creating the graphic charter to web development, including SEO optimisation to attract maximum visitors.
Challenge
The main challenge was to design an attractive landing page capable of highlighting not only the wine estate but also the region’s tourist assets. It was necessary to ensure that the graphic charter reflected the estate’s visual identity while integrating harmoniously into the natural setting and tourist offerings. Furthermore, SEO had to be optimised to capture an audience seeking local experiences and information about the region.
Objectives
Create a distinct and attractive landing page to promote the region around Château de Taradel. Design a graphic charter consistent with the visual identity of the estate and the natural beauty of the region. Optimise SEO to attract an online audience looking for tourist information about the region. Develop a functional and engaging page to encourage visitors to discover the estate and its surroundings.
The landing page created by CLARENDIS has effectively promoted the region around Château de Taradel, highlighting its natural charm and heritage. The elegant and modern graphic map reflects both the history of the estate and the beauty of the region, thereby attracting a varied audience. SEO optimisation has contributed to generating qualified traffic, strengthening the attractiveness of the estate as a tourist and oenological destination. The page fulfills its role as a gateway to discovering the estate and its surroundings.
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