Luxury & Watchmaking
Digital solutions for watchmakers: configurators, authenticity records and appointment booking for manufactures and authorised dealers.
See a demo →Horological excellence meets modern digital expectations
Watch manufactures and family luxury houses navigate between a tradition of excellence and contemporary digital requirements. A delicate balance to maintain.
In the workshops we visit, the precision of artisanal craftsmanship contrasts with inadequate digital tools. Affluent clients, accustomed to personalised service in boutiques, discover generic portals that do not reflect the brand's standing.
We regularly encounter situations where paper order books coexist with standard CRMs, where warranty information is lost between multiple systems. After-sales service, whilst crucial in this sector, is limited to scattered email exchanges.
This divide between artisanal excellence and digital mediocrity generates frustration on both the client and team sides. Collectors expect a coherent experience, from online discovery through to after-sales service. Teams waste time on manual processes that could be streamlined.
A watch house, a jeweller, a high jewellery workshop handle the same objects under different names. What our authenticity registers call provenance, the client calls a certificate: the document that comes with the piece, gets lost, gets asked for, and must still be findable ten years later.
Detail matters down to the case. An engraved serial number, a reprinted certificate, a documented service — each exists, rarely in the same place.
Our vision of digital in luxury watchmaking
Preserve craftsmanship, elevate the experience
Digital should never replace human contact, but enrich it. We create tools that showcase your expertise whilst simplifying client journeys. The objective: for technology to be invisible in service of excellence.
Solutions built like your creations
Each watchmaking house has its specificities: limited collections, international clientele, unique personalisation processes. We develop solutions that perfectly complement your working methods without compromising their integrity.
« In watchmaking, every second counts. Our digital tools must respect this same requirement for precision. »
Solutions for real problems
Premium client area worthy of your creations
The collectors we meet often own several pieces and wish to follow the history of each one. We develop client areas where they find their watches, their certificates of authenticity and the service history, and where they can book a workshop appointment. The interface reflects the level of finish of your creations, with an ergonomics designed for consultation on any device. Automatic notifications keep them informed of repair progress without calling on your teams.
- Personal collection record
- Real-time service tracking
- Integrated appointment booking
Client relationship management suited to fine watchmaking
In the organisations we support, each client represents a considerable relational investment. We build CRMs that bring together the complete history: aesthetic preferences, usual budget, significant anniversary dates. The tool makes it possible to schedule personalised follow-ups and to track opportunities for an additional sale. Teams reach the full profile instantly during a call, which keeps the service continuous. Automated reports identify clients with high potential and refine the timing of commercial approaches.
- Centralised client history
- Fine-grained segmentation
- Personalised alerts
Tracking services and spare parts
The watchmakers we work alongside juggle orders, repairs and restorations, each with its own technical specifics. Our solution digitises the workshop record: before-and-after photographs, time spent on each service, spare part stock with replenishment alerts. Quotations are generated automatically from your own price list. The client receives photographic notifications at the significant stages, which creates a transparency that strengthens trust. Complete traceability makes certification and warranty straightforward.
- Digital workshop record
- Spare part stock
- Automatic photo reporting
Smooth connection between your business tools
Information is frequently lost between the till software, the warranty system and the communication tools. We build automatic bridges that synchronise your data: a sale in the boutique feeds the CRM and creates the matching client area. Warranty certificates are generated and archived without manual intervention. That fluidity removes data entry errors and frees time for looking after clients. Teams hold a unified view, whatever their point of entry into the system.
- Automatic synchronisation
- Document generation
- Unified view of data
Our expertise in the premium watchmaking sector
We have supported manufactures, restoration workshops and authorised dealers in their digital transition since 2018.
This in-depth knowledge enables us to understand your specific challenges: managing unique pieces, tracking complex interventions, serving demanding clientele. We know that in your sector, approximation does not exist.
Our teams master the technical subtleties of horology: movements, complications, restoration. This industry culture helps us design interfaces and processes that speak your language. We do not create generic tools hastily adapted, but solutions designed for your real needs.
Key Performance Indicators
Through proactive client communication and transparent tracking of ongoing work
Ready-made templates and client history available at the moment of the exchange
Premium interface and functionality suited to a discerning clientele
Horological restoration workshop in the Lyon region
This specialist establishment focusing on vintage timepieces was manually managing an international clientele of collectors. Complex quotations required several hours to prepare, and progress photographs were sent via email without traceability. We developed an integrated system combining specialised CRM and workshop tracking. Quotation templates for each type of intervention shortened preparation time. The client portal with its secure photograph gallery reduced follow-up calls. After a few months, administrative management weighed less and the workshop was taking on more orders.
Accelerate your digital trajectory in the Luxury & Watchmaking sector
Our sector experts work with you to define the roadmap for your challenges.
Book a 45-min call