E-commerce & Marketplaces
E-commerce platforms for SMEs that handle peak load: the site and the ERP share one inventory, so stock-outs stop being invisible.
See a demo →SME E-commerce: when technology constrains sales
In the e-commerce businesses we support, commercial fundamentals are mastered. The constraint now comes from technical infrastructure and its shortcomings.
We regularly encounter sites so slow that they lose visitors before the page has even finished loading. Baskets are abandoned for want of any automated recovery mechanism. The disconnect between the site and ERP generates stock-outs invisible to customers, ghost orders for logistics.
These malfunctions particularly affect rapidly growing businesses. Technical architecture, suited to initial volumes, breaks under scaling pressure. Peripheral tools proliferate without coherence: disconnected CRM, siloed analytics, non-existent marketing automation.
The paradox is striking: the more the business develops, the more tools become a constraint. Teams spend their time correcting errors instead of focusing on acquisition and retention.
The product page on the online store says available, shipping says out of stock, and the customer learns the truth on receiving an incomplete parcel. Three systems, three versions of the same inventory.
Our approach to e-commerce performance
Infrastructure diagnosis first
Each situation requires a comprehensive technical audit. We analyse response times, bottlenecks, data flows. The objective: precisely identify where losses occur and quantify their business impact. This methodical approach avoids cosmetic optimisations to focus on real growth levers.
Progressive integration of automation
We favour a phased scaling approach. First consolidate the technical foundation, then graft marketing automation, finally connect peripheral systems. This progression allows teams to master each new mechanism before adding the next, ensuring adoption and long-term performance.
« Technology must remain invisible to your customers. When they notice your infrastructure, it's because it's malfunctioning. »
Solutions for real problems
Optimising speed and availability
Your customers leave the site before they even see your products. What we see frequently: unoptimised images, redundant database queries, poorly configured caching. Our work covers the server architecture, code optimisation and media compression. Loading times come down. That improvement shows immediately in the conversion rate and in a better experience on mobile.
- Full performance audit with prioritised recommendations
- Server optimisation and advanced caching
- Automatic media compression and optimisation
Recovering abandoned baskets
In most organisations we support, visitors add a product to the basket and leave without completing the purchase. These warm prospects go without any follow-up. We put automated sequences in place: a reminder email shortly afterwards, a second approach carrying a discount code, an SMS for high-value baskets. These mechanisms bring some of those baskets back, which is revenue gained with no additional acquisition cost.
- Multi-step automated email sequences
- Personalisation by basket value and history
- Detailed reporting of recovery rates by scenario
Synchronising stock and orders
We regularly find sites still selling products that have been out of stock for weeks. The stock information does not come back up, and orders pile up across several different systems. Our approach connects the site directly to your management system. Stock updated in real time, orders transmitted automatically, delivery statuses visible on the customer side. That synchronisation removes manual errors and frees team time for work of greater value.
- Real-time connection between site and management system
- Full automation of the order flow
- Unified control interface for logistics teams
Decision-making dashboards
The directors we meet often navigate by sight. The data exists but stays scattered: one tool for traffic, the e-commerce platform for sales, a spreadsheet for logistics. We consolidate that information into a single dashboard. Clear visualisation of the critical indicators, automatic alerts on trends, reports matched to each user profile. That overall view allows quick decisions, focused on the right business priorities.
- Real-time consolidation of multi-source data
- Dashboards personalised by business profile
- Automatic alerts on critical thresholds
An e-commerce solution for SMEs that handles peak load
Our e-commerce engagements have taught us that each technical architecture has its own specificities.
Our teams master the most widespread e-commerce architectures, but also the more specialised solutions used by niche marketplaces. This technical versatility allows us to work with your existing setup rather than impose a complete overhaul.
Business perspective guides every technical decision. We measure the impact of each optimisation: speed gain, conversion rate improvement, reduction in abandonment. This quantified approach allows prioritising interventions according to their profitability and justifying each investment to your senior management teams.
Key Performance Indicators
After optimisation of the server, the code and the media.
Through automated scenarios personalised to the customer profile.
Order entry and stock updates automated, with time reinvested in acquisition.
Specialised Artisanal Products Marketplace
A company specialising in French artisanal crafts was suffering from chronic slowdowns and massive abandonment rates. The site was hosted on a shared server, with uncompressed images and a saturated database. The initial diagnosis covered the loading time and a conversion rate at rock bottom. The intervention came in two stages: migration to a dedicated server with technical optimisation, followed by marketing automation. Loading times fell, the conversion rate recovered, and monthly turnover followed.
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