Media & Entertainment
Digital solutions for publishers: paywall, subscriptions and video streaming, content ships across every channel and the audience is measured in one place.
See a demo →Media: between creativity and technical constraints
Content publishers navigate between editorial requirements and economic reality. Technology quickly becomes a hindrance when it doesn't support growth.
We encounter organisations that produce quality content but struggle to transform their audience into sustainable revenue. The CMS chosen at launch offers no native subscription management. Analytics tools deliver fragmented data that doesn't allow identification of the most engaging content.
The newsletter runs on a separate platform, comments on another, payments via a third-party service. Each new subscriber must be manually entered into three different systems. The editorial team spends more time on administration than on content creation.
These dysfunctions are not inevitable. They simply reveal that the technical infrastructure hasn't kept pace with the evolution of the business model. A targeted overhaul allows for restored fluidity without rebuilding everything.
Two roles make the decisions, and no tool connects them. The journalist writes in a publishing system that knows nothing about subscriptions; the ad sales house sells placements in another that knows nothing about actual audience. Between them, the editor arbitrates without seeing what each piece earns.
Freelance commissioning fares no better: one spreadsheet for assignments, another for payments, and an email chase when a freelancer is still waiting.
Our approach: streamline without revolutionising
Starting from the existing
We analyse current workflows to understand where the real bottlenecks lie. Often, most of the problems stem from a handful of poorly connected interfaces. We favour solutions that respect the editorial team's habits whilst automating repetitive tasks.
Measuring what truly matters
Beyond page views, we implement indicators that reflect real engagement: reading time per article, conversion rate to subscription, premium subscriber retention. These metrics enable informed editorial decisions and strategy adjustments.
« The challenge isn't technical but organisational: how to simplify processes without losing editorial richness? »
Solutions for real problems
Integrated subscription system
Many media outlets piece together their subscriptions with general-purpose tools that do not understand editorial specifics. We put in place solutions that natively handle free, freemium and premium content from the content management system you already use. No more manual handling for each publication: the article is distributed automatically according to each reader’s subscription level. The system also handles free trials, student offers and automatic renewals.
- Access levels managed from the CMS
- Optimised subscription funnel
- Automatic billing and renewal
Unified editorial dashboard
Conventional analytics tools do not answer the questions publishers actually ask: which subjects build loyalty? At what point do we lose our readers? Which type of content converts best? We develop dashboards that cross reading, engagement and conversion data. You see in real time the effect each article has on your audience and your revenue.
- Engagement metrics by content
- Conversion journey analysis
- Automated reporting for the team
Synchronising content and newsletter
In the organisations we support, the newsletter is often disconnected from the main site. The result: double entry, risk of error, extra delay. We synchronise your CMS with your emailing tool to automate newsletter production. Each article published can feed your newsletter automatically, according to rules you set: category, author, keywords. No more copying your content across by hand.
- Automatic generation from the CMS
- Personalisation by audience segment
- Built-in performance tracking
A streamlined editorial process
Newsrooms juggle several tools to plan, write, approve and publish their content. That dispersion creates delays and oversights. We centralise your editorial workflow: from the idea for an article through to multi-channel publication, everything happens in one environment. Writers see the status of their pieces immediately, sub-editors receive notifications at the right moment, and publication goes out to all your channels in one click.
- Centralised editorial schedule
- Integrated approval workflow
- Automated multi-channel publication
Technical expertise serving editorial needs
We work on the interfaces between your existing tools, not on your editorial line.
Our team combines detailed knowledge of CMS platforms specialised in publishing with expertise in monetisation solutions. We understand the specific constraints of media: fixed-time publishing, embargo management, multi-channel distribution, RSS format compliance.
This dual competence allows us to propose integrations that respect your editorial workflow whilst optimising the technical aspects. We don't transform your writers into system administrators; we adapt systems to their way of working.
Key Performance Indicators
Through automation of publishing processes and subscriber management.
Through optimisation of the subscription funnel and content personalisation.
The time it takes to link what exists and settle the new automated processes in.
Specialist Magazine: From a Patchwork of Tools to One Platform
This professional news media company managed its premium subscriptions through a patchwork of incompatible tools. Each paid article required manual publication across several platforms. The team was losing time every week on these tasks. We integrated their existing CMS with a subscription management solution and automated content distribution based on access levels. In parallel, we connected their newsletter tool to automatically generate content from published articles. Result: the team was getting time back each week, which it put into content production, and the conversion rate to premium subscription improved.
Accelerate your digital trajectory in the Media & Entertainment sector
Our sector experts work with you to define the roadmap for your challenges.
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