Skull 77
Based in Geneva, Skull 77 is a premium cigar brand offering high-quality blends with a distinctive identity combining tradition and modern design.
Project Context
As an emerging brand in the premium cigar market, Skull 77 needed to establish a strong and recognizable digital identity. The objective was to create a visual universe reflecting the brand's bold and exclusive spirit, while developing a website capable of presenting its products and philosophy. CLARENDIS (Eight Digital) was chosen to translate this vision into a refined graphic charter and an elegant online platform.
Challenge
The challenge was to design a brand image balancing tradition and innovation, expressing exclusivity while remaining accessible. Another challenge was to develop a site combining aesthetics and functionality, to offer a fluid user experience adapted to a luxury audience.
Objectives
The objectives were to provide Skull 77 with a distinctive graphic charter, to strengthen its positioning in the premium cigar universe, and to create a website presenting its products and heritage with clarity and elegance. The project also aimed to increase the brand's digital visibility and notoriety in an exclusive and competitive market.
The project resulted in a bold and refined visual identity, supported by a professional graphic charter and a modern site. This new digital presence strengthens Skull 77's credibility, increases its visibility in the premium cigar market, and offers it a digital showcase aligned with its luxury positioning.
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