Project Shopping centre display screensSector Automotive & Mobility
Context
Each represented brand imposed its own codes, visuals and usage constraints. Presentation had to hold that standard while staying manageable: a model changes, a series arrives, an exhibition goes up in days. Printed materials did not keep that pace, and existing screens required technical intervention for every change. Available configurations and options were communicated verbally — so differently depending on which salesperson was present.
Challenge
Holding the visual standard of exceptional brands on a medium that must update from an office, without on-site intervention and without degrading the render. A shopping centre also imposes its own constraints: brightness, reading distance, rapid passage.
Objectives
- Deliver screens whose render holds the standard of the brands represented.
- Allow updates from one place, without technical intervention.
- Present vehicle catalogues and configurations consistently.
- Respect the visual codes each manufacturer imposes.
- Replace printed materials without loss of standing.
The digital medium replaces the brochure without losing the brand’s standing, and updates from one place. Available configurations display identically whichever salesperson is present.
Areas of expertise
Vehicle Catalogue & Configurator
Development & Integration
Content Management & Moderation
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