E-commerce & Marketplaces
Build high-performance headless commerce platforms with seamless checkout, PIM and marketplace logic.
SME E-commerce: when technology constrains sales
In the e-commerce businesses we support, commercial fundamentals are mastered. The constraint now comes from technical infrastructure and its shortcomings.
We regularly encounter sites that take 6 seconds to load, mechanically losing 40% of visitors before full display. Cart abandonment reaches 75% without automated recovery mechanisms. The disconnect between the site and ERP generates stock-outs invisible to customers, ghost orders for logistics.
These malfunctions particularly affect rapidly growing businesses. Technical architecture, suited to initial volumes, breaks under scaling pressure. Peripheral tools proliferate without coherence: disconnected CRM, siloed analytics, non-existent marketing automation.
The paradox is striking: the more the business develops, the more tools become a constraint. Teams spend their time correcting errors instead of focusing on acquisition and retention.
The product page on the online store says available, shipping says out of stock, and the customer learns the truth on receiving an incomplete parcel. Three systems, three versions of the same inventory.
Our approach to e-commerce performance
Infrastructure diagnosis first
Each situation requires a comprehensive technical audit. We analyse response times, bottlenecks, data flows. The objective: precisely identify where losses occur and quantify their business impact. This methodical approach avoids cosmetic optimisations to focus on real growth levers.
Progressive integration of automation
We favour a phased scaling approach. First consolidate the technical foundation, then graft marketing automation, finally connect peripheral systems. This progression allows teams to master each new mechanism before adding the next, ensuring adoption and long-term performance.
« Technology must remain invisible to your customers. When they notice your infrastructure, it's because it's malfunctioning. »
Solutions for real problems
Key Performance Indicators
From 6-8 seconds to less than 3 seconds on mobile, improvement measured following comprehensive technical optimisation.
Conversion rate for abandoned baskets via automated scenarios personalised according to customer profile.
Automation of repetitive order entry and stock update tasks, with time reinvested in acquisition.
Specialised Artisanal Products Marketplace
A company specialising in French artisanal crafts was suffering from chronic slowdowns and massive abandonment rates. The site was hosted on a shared server, with uncompressed images and a saturated database. Initial diagnosis: 8 seconds average loading time, 1.2% conversion rate. Intervention in two phases: migration to a dedicated server with complete technical optimisation, followed by implementation of marketing automation. Six months later: loading times under 2.5 seconds, conversion rate at 2.8%. Estimated monthly gain: €15,000 additional turnover for an investment recouped within 4 months.
From 6-8 seconds to less than 3 seconds on mobile, improvement measured following comprehensive technical optimisation.
Conversion rate for abandoned baskets via automated scenarios personalised according to customer profile.
Automation of repetitive order entry and stock update tasks, with time reinvested in acquisition.
Specialised Artisanal Products Marketplace
A company specialising in French artisanal crafts was suffering from chronic slowdowns and massive abandonment rates. The site was hosted on a shared server, with uncompressed images and a saturated database. Initial diagnosis: 8 seconds average loading time, 1.2% conversion rate. Intervention in two phases: migration to a dedicated server with complete technical optimisation, followed by implementation of marketing automation. Six months later: loading times under 2.5 seconds, conversion rate at 2.8%. Estimated monthly gain: €15,000 additional turnover for an investment recouped within 4 months.
Peak load without breakage
We decouple storefront, catalogue and order processing so a traffic spike threatens neither order intake nor warehouse preparation.
Our teams master PrestaShop, Shopify, WooCommerce architectures, but also the more specialised solutions used by niche marketplaces. This technical versatility allows us to work with your existing setup rather than impose a complete overhaul.
Business perspective guides every technical decision. We measure the impact of each optimisation: speed gain, conversion rate improvement, reduction in abandonment. This quantified approach allows prioritising interventions according to their profitability and justifying each investment to your senior management teams.
Key Performance Indicators
From 6-8 seconds to less than 3 seconds on mobile, improvement measured following comprehensive technical optimisation.
Conversion rate for abandoned baskets via automated scenarios personalised according to customer profile.
Automation of repetitive order entry and stock update tasks, with time reinvested in acquisition.
Specialised Artisanal Products Marketplace
A company specialising in French artisanal crafts was suffering from chronic slowdowns and massive abandonment rates. The site was hosted on a shared server, with uncompressed images and a saturated database. Initial diagnosis: 8 seconds average loading time, 1.2% conversion rate. Intervention in two phases: migration to a dedicated server with complete technical optimisation, followed by implementation of marketing automation. Six months later: loading times under 2.5 seconds, conversion rate at 2.8%. Estimated monthly gain: €15,000 additional turnover for an investment recouped within 4 months.
Accelerate your digital trajectory in the E-commerce & Marketplaces sector
Our sector experts work with you to define the roadmap tailored to your challenges.
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