For Growing Companies Without Marketing Leadership
Our ideal clients are mid-market companies (€5M-€50M revenue) and scale-ups that have outgrown basic marketing but lack senior marketing leadership. They typically have some marketing activities running but no cohesive strategy or experienced leader to drive growth.
These companies face a critical gap: they need sophisticated marketing strategy and execution to compete, but can't justify or afford a full-time CMO salary (€120K-€200K+ plus equity). Their current marketing efforts are fragmented, tactical, and not delivering the growth they need.
They call us when they realize that hiring junior marketers or agencies isn't solving their strategic challenges. They need someone who can think like an owner, build marketing systems, and drive measurable business results - but only need this expertise part-time.
Marketing strategy implemented and first results visible within three months
Average improvement in sales-qualified lead conversion rates for clients
Typical return on marketing investment achieved within first year
We take complete ownership of your marketing strategy and execution as your fractional CMO. This includes developing go-to-market strategy, managing marketing budgets, building and leading marketing teams, implementing marketing technology, and driving demand generation programs that directly impact revenue.
We do NOT handle day-to-day content creation, graphic design, or tactical execution tasks. We're not an agency - we're your marketing leader who sets strategy, manages resources, and ensures execution happens correctly. We don't do project-based consulting; this is an ongoing leadership role.
You receive monthly strategic reports, quarterly business reviews, marketing playbooks, team development plans, and direct access to us for strategic decisions. We become your marketing department head, attending leadership meetings and driving marketing decisions like any C-level executive would.
Embedded Leadership Approach
We integrate directly into your leadership team, not as an external consultant but as your marketing executive. This means attending your leadership meetings, having direct access to financial data, and making marketing decisions with full context of your business challenges and opportunities.
Our day-to-day approach combines strategic oversight with hands-on guidance. We work 2-3 days per week on your business, managing your marketing team, reviewing campaigns, adjusting strategies based on data, and ensuring all marketing activities align with business objectives. You get the accountability and strategic thinking of a full-time CMO.
Strategic Assessment
Complete audit of current marketing performance, competitive positioning, and growth opportunities
Strategy Development
Build comprehensive marketing strategy aligned with business objectives and revenue targets
Team & Systems
Implement marketing technology, hire team members, and establish measurement frameworks
Execution & Optimization
Launch campaigns, monitor performance, and continuously optimize for maximum business impact
SaaS Scale-Up: From €2M to €8M in 18 Months
A B2B SaaS company with €2M ARR was struggling with inconsistent lead generation and had no clear path to scale beyond their current customer base. Their sales team was frustrated with lead quality, and their marketing consisted mainly of sporadic content and trade shows with no measurable ROI.
We implemented a complete demand generation strategy, rebuilt their marketing technology stack, hired and trained a marketing team, and established clear lead scoring and nurturing processes. We also repositioned their product messaging and launched targeted account-based marketing campaigns for enterprise prospects.
Within 18 months, they grew from €2M to €8M ARR with 40% of revenue attributed directly to marketing programs. Lead quality improved dramatically with a 3x increase in sales-qualified leads, and they successfully raised their Series A funding round with marketing as a key growth driver.
Our aim is measurable impact within 90 days and we adjust our approach and adjust the approach. This means you'll see concrete improvements in lead quality, marketing ROI, or strategic clarity within the first quarter. We also commit to building internal capability - not creating dependency on us.
You'll have direct access to us during business hours and we'll respond to urgent marketing decisions within 4 hours. We attend all critical business meetings and provide monthly performance reports with clear recommendations. If our engagement isn't driving clear business value, we'll be the first to tell you.
How does a fractional CMO differ from a marketing agency?
An agency executes campaigns. A fractional CMO defines strategy, selects the right partners, manages vendors and aligns marketing with your business objectives. It is a director role, not a supplier role.
How does the CMO integrate with our sales team?
Marketing and sales alignment is one of our priorities. We work to synchronise messages, leads and tools so that every marketing euro generates a measurable commercial pipeline.
Do you keep our existing agencies and suppliers?
Yes, if they perform. We start with an audit of what exists, then optimise what works and replace what does not serve your objectives. No unnecessary disruption.
How long before we see the first results?
The first restructuring actions are visible from the second month. Effects on qualified lead generation consolidate between the third and sixth month.
Does the CMO work on brand or only on acquisition?
Both are connected. A clear brand positioning reduces acquisition cost and improves conversion. We work on brand strategy, content, acquisition and retention in a coherent way.
How does the mission end?
The mission ends with a knowledge transfer: process documentation, training of internal teams or the permanent marketing manager you will have recruited in the meantime if that is your goal.