09
Oct
How to increase direct hotel bookings and pay less commission
On booking platforms, every booking costs a commission. A booking made on your own website is one commission less. Five levers to grow direct bookings.
08
Oct
Hotel welcome book: what to include, with an example
Opening hours, Wi-Fi, services, local tips: the complete outline of a hotel welcome book, the mistakes to avoid, and why to go digital.
07
Oct
Hotel online check-in: prepare the arrival before the guest arrives
At peak times, every arrival lengthens the queue. With online check-in, guests prepare their arrival from their phone and reception finds their file ready.
06
Oct
Hotel channel manager: bring every booking into one place
Website, booking platforms, phone: when nothing is connected, reception re-keys everything and double bookings loom. Here is how to centralise it all.
08
May
Top 5 B2B Digital Marketing Trends 2026: AI, ABM & Automation
The B2B Marketing Landscape is Evolving Faster Than Ever The B2B digital marketing world is experiencing unprecedented transformation. Most B2B organisations now use AI in at least one business function, and marketing leads the way. For French SMEs with 50-500 employees, staying ahead of these trends isn’t just competitive advantage—it’s…