Project Website, CRM and online salesSector Luxury & Watchmaking
Context
Standard e-commerce tools assume a logic of volume and conversion that contradicts a manufacture’s positioning: automatic suggestions, cart reminders, price comparisons. Each of these mechanisms, effective elsewhere, erodes the value of what is sold here. And the client relationship is built over a long period, through retailers and boutiques, not through a purchase funnel. Authenticity certificates for pieces in circulation lived in separate registers unlinked to the client holding them.
Challenge
Building a digital presence that extends a house without imitating it: digital must adopt the manufacture’s codes, not the reverse — and every commercial function must be judged on what it costs the image before what it earns. Piece traceability adds its own constraint: it must outlast any system.
Objectives
- Design a site where every element is justifiable with regard to the house.
- Structure the CRM around a long relationship, not a conversion cycle.
- Open online sales without commercial pressure mechanisms.
- Link authenticity registers to the clients holding the pieces.
- Guarantee discretion in client data handling.
Exclusivity of positioning and the requirement of discretion governed every technical choice, from purchase journey to client data handling. A piece’s certificate is retrievable from the client holding it.
Areas of expertise
Authenticity Repositories
CRM & Customer Relations
E-commerce & Booking
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