Project Website and CRMSector Food & Agribusiness
Context
What was no longer available stayed offered online, sometimes for days. The store knew its stock, the warehouse its own, and the site displayed a third truth. Every unfulfillable order cost more than a lost sale: it eroded trust in a product whose price rests on exactness. Resellers worked from a catalogue sent by email, with their own negotiated prices, and use-by dates were tracked on spreadsheets — so unlinked to what the site offered for sale.
Challenge
Reflecting in real time an availability that changes fast, on a seasonal catalogue where shortage is normal — and where announcing it is preferable to suffering it. Traceability adds its constraint: a premium food product must be withdrawable by batch, and the withdrawal must propagate to all channels the same day.
Objectives
- Have the site, the store and resellers read the same product data.
- Reflect a shortage online the day it occurs.
- Carry a seasonal catalogue without manual intervention.
- Link use-by dates to the catalogue on sale.
- Gather the client relationship from all three channels in one tool.
Catalogue, client relationship and points of sale read the same base, and a shortage is reflected online immediately. A withdrawn batch disappears from all three channels the same day.
Areas of expertise
PIM & Product Repositories
CRM & Customer Relations
E-commerce & Booking
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