Banking, Finance, Wealth Management
Our client, a Swiss bank, offers a variety of services ranging from wealth management to banking solutions for individuals and businesses. The institution is known for its security, reliability, and tailored approach to an international clientele.
Project Context
CLARENDIS (Eight Digital) was mandated to write and insert content on the bank's website, in addition to improving the user experience (UX) of the private client area.
The project aimed to make the site more intuitive and accessible, with information easier for users to find, while ensuring compliance with strict banking standards.
Challenge
We had to ensure content insertion while respecting the regulatory and technical constraints of the banking sector.
It was important to structure the information clearly for better accessibility.
At the same time, the user experience had to be improved to guarantee simplified access to banking services, making navigation easier for private clients.
Objectives
Write and insert content tailored to the bank's clientele, while meeting regulatory requirements.
Optimize the user experience by simplifying access to services in the private client area.
Improve navigation for an intuitive use of the site.
The writing and insertion of content have made the site more informative and easier to use for private clients.UX optimization has contributed to improving navigation, thereby facilitating the use of services.
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