BHG For Children
BHG For Children is a charitable association that supports causes dedicated to children by organizing initiatives to raise funds. The association stands out for its ability to mobilize a community of donors and organize auctions for the benefit of organizations working for the well-being of children worldwide.
Project Context
CLARENDIS (Eight Digital) was commissioned to design the graphic charter and develop an auction platform for BHG For Children. The objective was to create an attractive and functional website allowing the association to auction items online in order to raise funds for its causes. The platform had to be easy to use for participants. It was essential that the site reflect the charitable mission of the organization while encouraging participation.
Challenge
The main challenge was to develop an intuitive and efficient auction platform, capable of supporting high activity during events. The graphic charter also had to capture the association's spirit of solidarity and benevolence, while remaining professional. In addition, it was important to meet tight deadlines so that the site would be ready in time for the first auctions, and to ensure that the set budget was respected.
Objectives
Create a graphic charter reflecting the values of BHG For Children while attracting an audience of donors. Develop an online auction platform that is simple to use and capable of handling transaction peaks. Optimize auction management to provide a seamless user experience and maximize funds raised. Meet deadlines and budget so that the platform is operational for the association's first event.
The website was successfully launched, allowing BHG For Children to organize its first online auction within the allotted timeframe. The graphic charter was designed to capture the charitable essence of the organization, and the platform allowed for efficient management of the auctions, without interruption. The auctions were a great success from day one. The project allowed the association to increase its impact and raise funds for essential causes.
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