Project Context
As part of Carugati’s expansion to Dubai, the company wanted a complete technical overhaul of its website, centralising catalogue management for its two dealerships, Geneva and Dubai.
The site had to offer a premium user experience, consistent with Carugati’s luxury image.
In addition, the launch in Dubai required the creation of visuals for a communication campaign aimed at promoting the dealership in iconic locations like CityWalk.
Challenge
The integration of Pimcore made it possible to ensure centralised management of vehicle stocks between the two locations, with optimised performance and multilingual management (French, English, Arabic) adapted to the Geneva and Dubai markets.
Objectives
Technical overhaul of the site, centralising the catalogues between Geneva and Dubai.
Creation of visuals for the Dubai dealership’s campaign, adapted for CityWalk.
The new website has made it possible to efficiently manage vehicle stocks between Geneva and Dubai, in a centralised manner. The site now offers facilitated multilingual management.The communication campaign for the Dubai dealership was a success, with striking visuals deployed in strategic locations like CityWalk, thus strengthening Carugati’s visibility in the luxury market in Dubai.
Similar project in mind?
Our digital directors are at your disposal to discuss your specific challenges.
