Project Context
We created the brand platform for La Beauté par Loïc in preparation for the launch of its business. The goal was to develop a strong visual identity that reflects the institute’s expertise and unique approach. At the same time, we worked on optimising local SEO in Annecy to attract nearby customers, while ensuring ongoing site maintenance. To support the business launch, CLARENDIS also integrated a solution allowing offers and news to be published on social networks to strengthen the institute’s digital presence.
Challenge
The main challenge was to create a distinct brand identity that would allow La Beauté par Loïc to stand out in a competitive local market. It was essential to optimise local SEO to attract customers located around Annecy and to set up an effective digital presence, particularly on social media, to reach a wider audience.
Objectives
Create a platform reflecting the unique identity of La Beauté par Loïc. Optimise local SEO to increase visibility in Annecy and attract local clientele. Maintain the site, with regular updates of content and offers. Ensure increased online visibility to support the launch of the business.
Strengthen visibility and local presence in the Geneva region.
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