Project ERP, CRM and product data configurationSector Industry & Tech
Context
The site read one version of the catalogue, sales teams another, distributors a third. Every divergence cost either unfulfillable orders or products invisible where they were available. The ERP held accounting truth, the CRMs commercial truth, and product data had to reconcile both without becoming a fourth system to maintain. A new reference required entry in each tool, with its bills of material, variants and country certifications — and every omission surfaced at order time.
Challenge
A global catalogue is not a single catalogue: it carries legitimate local variants — certifications, prices, availability — that must be distinguished from accidental divergence. The system must permit the former and prevent the latter, without depriving subsidiaries of their room to adapt.
Objectives
- Configure the ERP to carry specifics by market and by distributor.
- Adapt the CRMs to the sales teams’ actual commercial paths.
- Structure product data as the single source for catalogue and bills of material.
- Have the site and sales tools read the same source, without intermediate export.
- Propagate a range change without re-entry in each system.
The global catalogue and sales tools read the same source. A range change propagates without re-entry and without a parallel version, and a certification obtained in one country appears where it applies.
Areas of expertise
PIM & Product Repositories
Business Operations & ERP
CRM & Customer Relations
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